Stone industry after decades of development from the amount of "small, scattered, chaotic," gradually shift to changing standards. Although China has a long history of stone, but the development is slow, not as abroad has a strong strength stone industry. Domestic stone industry, "feeling the stones" at the same time learn from foreign development model, while development while exploring the road of development suitable for the domestic market. At present, the poor economic situation in the background, stone industry to accelerate the pace of reform and innovation, to change the development mode. Yunfu, head and Xinjiang vigorously building stone industrial park, complete stone industry value chain, the production, processing, logistics and marketing to unify the formation of industrial clusters. Some stone people thinking about how to improve the development of the domestic stone industry, improve the competitiveness of domestic stone enterprises.
Big brand is the development of the Road
Now alone no longer meet the new situation, the chain, pushing development, create big brands, to build a large platform, take the initiative to go out, it is the next road development. Internet to subvert the traditional market model, sales of thinking through the Internet and other Internet B2B realized towards the 2.0 era stone market. Stone professional website through market analysis to explore the formation of products, promote sales, share and win-win, personalized service and information feedback. Small business is hard to win in this kind of thinking that only the creation of big brands to survive in the Internet mode.
For enterprises in terms of traditional stone, the stone is extremely difficult in a short time to market of new products, and accepted. With that in mind, a big brand new very meaningful for new terms. If the market environment is superior, but also brought together most of the new products on the market, so from time to time to visit the elite team of designers organized exchanges, new sales is not a problem.
Stone enterprises to establish brand thinking, "small" is certainly flexible, but in the economic tide, it is difficult to withstand storms, it must be eliminated. Big brands like aircraft carriers and competitive. Faced with the plight of the self-generated power can guarantee not to be overturned wave.
Chain business model will become the mainstream
Stone large plate market has developed more mature, "Stone qualitative change" has come. Stone large plate market has experienced extensive, platform, segmentation, the next will gradually render intensive. The intensification that is looking for partners, pushing development, to achieve resource sharing, complementary advantages. In the new normal, enterprises should hold together for development, in the form of "big mall" to go out, both components display market, but also improve survival.
Establishing industry value chain, not only serves the upstream and downstream sales, but also supply services other projects. Stone business as producers and sellers can not face the majority of the market everything. Specialization and segmentation of the market needs, so indispensable partners. Fast-food industry chain mode of operation, can quickly locate the market, companies need the stone in such a way. Companies looking for partners in the stone market chain, quickly capture the market, complementary advantages.
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